I’ve always fancied visiting Jersey. Something about it seems a bit of a cut above and because it’s a channel island I feel like it has it’s own balmy micro-climate. Lovely beaches, stunning scenery, ancient castles and what feels like a wonderful, relaxed lifestyle; it’s always just felt like somewhere I’d love to sample and yet never gotten round to getting to. I’m sure lots of people share this view.
Imagine if you will then, that you finally short haul yourself there and are just taking in the mid morning air when up screeches a couple of ominous black people carriers to spit out the kaleidoscope of colour and braying nonsense that is a a load of Apprentice candidates.
They stomp across to you and shout a question in your face, something like, “Hi, we’re new to Jersey and oh, it’s so beautiful. We were wondering, do you know what a potato is?” And in those few, brief moments your Jersey dream is well and truly shattered.
That’s right. Tonight’s episode was what I like to refer to as the ‘buying tat’ one where the remaining buffoons are sent to somewhere lovely to buy stuff, with the sub text being a day or so of bad manners, condescension and chaos. Jersey may well be still recovering from the trauma.
To cut to the chase, we join the candidates as they’re perusing the list of items. Jack and Raj are tonight’s PMs and as ever, if it was a masterclass in leadership you were after you’d be better off doing some channel hopping of a different kind and heading for Cartoon Network.
Without fail, this task always highlights the lack of knowledge of ‘stuff’ among the candidates. No one seems to be able to say ‘shuck’ let alone work out what it’s got to do with an oyster. Instead the tactic seems to be to just repeat the word, incorrectly while occasionally spelling it out. Because we all know that generally helps.
Within minutes, Jack is displaying all the leadership qualities of a third world dictator as he delegates the items between his team and the sub team, giving everything he can’t spell, define or pronounce to Amina’s side of the team. Don’t quote me on this, but I think his team left themselves with a pen, a button and a lettuce to buy.
Speaking of Jack and negotiation, in his pre-task talk he manages to take things to a new low, demanding that his team start any negotiation by demanding 75% off the price quoted. On a show where shame and humility are often in very short supply, this is nothing short of shocking and his team give a collective gulp and probably decide there and then to just pretend it never happened.
As both teams race around the island not only do I imagine holiday bookings are taking a hit, but I’m struck by two things. Last week, I realised that there were several candidates that I couldn’t name. This week, it hits me that I don’t think I actually like any of them and while that could change, I’m a bit perturbed by it. Why am I even watching? The other realisation is that Steve, who seems to have come dressed as a low budget Miami Vice tribute act, doesn’t seem to be doing anything at all apart from running around and smiling awkwardly. Sure, he gets in on a negotiation later on in the episode, but it’s the kind of bartering I feel even I could manage.
Next up in negotiation masterclass is project manager Jack, who you’ll remember wanted 75% off everything. His tactic is to talk to the client like she’s 11, tell her how beautiful Jersey is and – here’s the good bit that us mere mortals wouldn’t think of – repeatedly saying “oh wow”. Bizarrely though, it works and he gets the same brandy as the other team with double the discount; nowhere near his 75%, but still…oh wow. It’s the kind of tactic that has me planning a visit to Greggs this weekend where I’ll take my wife, kids and a camcorder, fawn all over the assistant while slipping in some “oh wows” and hope to leave with three sausage, bean and cheese melts, a vegan sausage roll and a steak bake and still have change from a quid. Inspirational stuff, Jack…
In a different part of the island, Jack’s sub team are wrestling with a number of difficult tasks. Not the actual items that need purchasing though, more stuff like which direction they’re headed in and where they might actually be on the map. The answer it seems is “around here somewhere”.
I’ve always thought that a market would be a great place to source items for this task. There’s a diverse range of products all in one place and the traders probably aren’t averse to a bit of bartering. Amina’s sub team have the same thought, but their plan crumbles when they forget to look at what’s on sale and just run around the market aimlessly. Karen, who is shadowing them can’t help but pull the usual unimpressed face – you know the one; like she’s just walked through someone else’s fart – as she passes a basket of potatoes and a jumper with an anchor on it, both of which are easy wins from the list!
The funny thing about this is that both teams fail to buy potatoes. Potatoes! In the boardroom, they’re both fined £90 for failing to buy some Jersey royals while wandering around Jersey, the home of Jersey royals. Oh dear.
Later, the same three individuals are clearly running out of time in which they might locate some elusive potatoes or even a jumper with an anchor on it. So they must come up with a plan. The time saving result? Pull over and have a bit of a think. Yep, that’ll make time stand still for a bit.
The task ends in the usual way, with both teams legging it to the meeting point in order to be on time. Sadly, the pulling over trick hasn’t worked, time hasn’t actually stood still and Jack is reduced to giving Amina a running piggy back up the causeway. They’re still late, but the rest of the team cheer like kids at a toddlers birthday anyway, because ultimately no one has the faintest idea what they’re doing.
In the boardroom, Lord Sugar can’t resist a little bit of Carry On style smut after one of the candidates had been asked to help with some glass blowing in order to get a discount on a product. Thankfully, with a nudge and a wink, we move on.
In no time at all, the ridiculously predictable happens. Jack’s team suffers a heavy defeat. And then a meltdown.
Some of the quotes that accompany the defeat tell their own story. “One of the worst results ever in this task”, “Pretty much the worst team that I ever had on this” and “Amateur”. As a viewer it’s nothing short of hilarious. In the boardroom, it must be terrifying. But then don’t claim to be the world’s greatest business person on your CV if you are in fact “amateur”!
In the end it’s almost irrelevant who leaves. The story is that Lord Sugar changes his mind and brings every member of the team back into the boardroom. The result? A quickfire double sacking and we wave goodbye to both Jack and Amina, which is the only fair result. The only question I’m left with isn’t about those two. It’s about Karen. Why does she so often feel the need to say “I gotta tell you” before telling us stuff?
Tonight, following yet more large scale ineptitude we’re left to mull over another line from Lord Sugar, who tells us, “You know what? I’m not happy.” Not happy? With two teams of grown ups that can’t find a potato? Why ever not?
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