‘We Are Newcastle United’; Episode 4 Where Our Lads Belong.

So, after a month worth of episodes, we get to the finale of ‘We Are Newcastle United’. And while we kind of know what happens – it was just last season and the Adidas deal got ‘leaked’ just the other week – it turns out that it’s still well worth a watch.

This one begins with archive footage of that Barcelona game from the Champions League and Tino’s hat-trick, which is timely given the recent Champions League draw. It’s obviously fantastic to watch back, but what occurred to me while I sat watching was what we beat Barca with. So, sure there was Tino, but alongside were the likes of John Dahl Tommason, Temuri Ketsbaia and a 44-year-old John Barnes. OK, that bit’s an exaggeration, but we also had Kenny Dalglish as manager, the bloke responsible for some of the most mind-numbing football I’ve ever watched. Given those facts, maybe our group this year isn’t that ‘deathly’ after all.

As preparations are made for another game, we find ourselves in the posh seats watching the build up to dinner time. As NUFC scran’s version of Eddie Howe reads out the menu, a waitress confesses that she doesn’t know what gazpacho is. Expecting the announcement of a new signing and possible even another twist in the Santiago Munez/Goal saga I shuffled to the edge of my seat only to be deflated almost instantly by the revelation that it is in fact just “cold soup”. Talk about an anti-climax.

Watching the Southampton game again was a strange experience and I sat there feeling just as sick as I did at the time, even though I knew the ending! Amanda Staveley features here too and reveals herself again to be very much a fan, whatever you might think about the PR side of this series. She’s up and down in her seat like a jack-in-the-box and as we watch her at half time it seems she’s just like loads of us are while watching football. But she genuinely doesn’t know whether to watch the second half, feeling that she’ll jinx it, which is certainly akin to my own myriad of superstitions like half time toilet visits, lucky pants, lucky stones (don’t ask) and making sure that I follow the same routine in the build up to any game. Unlike me though, the minute she returns to the inside of the stadium, we score.

Later, we’re treated to another Zoom meeting of the club’s power brokers and not for the first time, it strikes me that the way they all speak feels like the exact antithesis of how it probably used to be. Their knowledge and passion seems clear, whereas a documentary a few seasons ago would have surely just shown Lee Charnley talking through a list of under 23 cast offs we’d taken on trial from other clubs while Mike Ashley sits swigging another can of Carling and picking Doritos crumbs off the front of his latest already grubby George at Asda white shirt. So, if nothing else, the documentary has served as an insight into just how professional the club is these days.

Tonight’s episode is particularly heartwarming with scenes of both Amanda Staveley and Eddie Howe with their kids and Dan Burn paying a visit to his home town and local football club for a Q&A with the youngsters there. All are shown as intense, driven, honest, but also good humoured and fun loving and come across really well. Kieran Trippier also features and when he talks you listen. Again, he’s intense, but what struck me about all four here was how calmly yet passionately they spoke about the club.

And then we’re taken on the journey that we’d all been waiting for. Staveley, Ghoudoussi, Eales et al are off on a seemingly top secret mission and if the broadcaster hadn’t have messed this up a few weeks ago, you can only imagine the excitement at the big reveal. As it is, I’ve decided I’d quite like to work at Adidas HQ, despite the disappointment that their ‘World of Sport’ showed absolutely no sign of Dickie Davies or Big Daddy. But did you see the place? Incredible!

Mind you, despite sealing the biggest deal in the club’s history, I thought the board missed a trick. Now I’m no graduate of Harvard Business School, but I reckon if they’d all turned up clad head to toe in all manner of Adidas clobber and looking like Run DMC, they could well have squeezed a bit more money out of the deal. With that in mind, if anyone at Adidas – purveyors of the coolest trainers on the planet – or NUFC reads this, I’m available for hire. Or a free pair of trainers.

The series closes as we knew it would; with a happy ending. In the midst of it all there’s a shock as Amanda Staveley swears…then cries. Eddie Howe is as humble as ever. And fans and players enjoy one of the greatest nights in the club’s recent history. The message from all is clear: We are Newcastle United…and we might just have a few more happy endings planned too!

In almost closing myself , I do have a few daft observations about tonight’s episode and the series in general.

  1. Tonight, the voiceover has one fan telling us, “We will name our kids after these people”. Now, given my age that won’t be very likely. However, I’m hoping that my future grandchildren Joelinton, Wor Yasir, The Stave, Tripps and Big Dan Burn will take to their names like the champions I expect them to be and won’t get bullied at school.
  2. It was great to see Joe Willock lose himself in the euphoria of the Leicester City game and sing ‘Tell me ma, me ma’ like a fan, but I think he failed his X Factor audition.
  3. Could someone get Dan Ashworth a bigger chair, please?

4. As good as this series was, it would have been even better with 100% more Jacob Murphy.

I’ve enjoyed ‘We Are Newcastle United’ immensely. PR exercise or not, I’ve loved watching it and was glad that we never looked stupid or small time. It’s been reassuring to see how well the club seems to be run and that everyone involved cares. And it’s all been captured very well. At the end we were told that “Something exciting is going to happen”. I hope so, I really hope so!

‘We Are Newcastle United’; Episode 2 Tell me ma, me ma.

I know that lots will view this programme as mere PR – and they’d have a case too -but I for one, am thoroughly enjoying it. Thus, from the moment the ever engaging Amanda Staveley states that “the city is just alive” I’m invested in episode 2. Call me simple, but I just love watching things I love on the telly!

Episode 2 covers the awkward subject of the Carabao Cup final; its build up and the actual game itself. And while I understand that the focus of the show is on the boardroom – or Alnwick Castle as it’s known in these circles – I think the episode suffered a little bit by not covering slightly more in terms of the fans here. Surely there were more stories to be told given the length of time between out last and latest appearances at Wembley? But perhaps I’m being hyper critical because actually, I think the story that was told, was told very well.

From the moment a Toon fan expertly catapults the wire attached to the giant Newcastle top over the shoulder of the Angel of The North, we’re getting a flavour of what this all means. No other fans mess about with Antony Gormley’s statues in the way that we do! In between various Geordies telling us of their excitement there are sections of board meetings and it displays just how tirelessly Staveley and the gang are working to take the club forward. It made me laugh when Peter Silverstone said that they’ve contacted 1193 companies in their pursuit of a shirt sponsor as I’m guessing that Lee Charnley was working at slightly different levels when he got Fun88 to part with a few million.

As a seasoned telly watcher, I also think that I may have uncovered how the series ends. The key is in Amanda Staveley referring to literally everyone as ‘my angel’. With this in mind, I’m now wondering if the last one will end a la Spartacus, with first Callum Wilson, then Eddie Howe, Miggy, Bruno, the tea lady, several of the ball boys and girls and all of Wor Flags claiming “No, I’m Amanda’s angel” before finally everyone agrees that in actual fact it’s Bruno’s dad that’s Amanda’s angel…and everybody else’s by the looks of things in this episode. Sorry, if that becomes a spoiler, by the way.

Suddenly though, it’s cup final day and we hear what it means to the local lads in the squad. Dan Burn tells us about going to games and worshipping Shearer – I’m Alan’s angel, by the way Dan – before making an impassioned dressing room speech, but it’s not that that impressed me. No, I was more impressed by the slow-mo shot of Big Dan rising to make a defensive header in training, which only needed a bit of David Attenborough over the top of it in order to be awarded a Bafta, in my opinion. I’m not ashamed to say it, but I think it made me fall a little bit in love with Blyth’s finest.

Other highlights included the old lad in the pub who told his mate, “Peter, if it’s 1-0…I wouldn’t be able to to do anything. I’d be pissed out me brains!” I think it summed it up for a lot of us who simply can’t put into words how much some success would mean. Get that lad a statue, I say!

Episode 2 also gave mackems the first chance to play their inevitable game of ‘FTM Bingo’ with one Newcastle fan referring to the Geordie Nation and then some Sam Fender played underneath a section of the show at one point. Still not enough for them to get a line, let alone a full house though, so no doubt they’ll be sat there with their dobbers in hand, salivating again next week…some might say as usual!

Watching the footage of the Carabao Cup final didn’t feel emotional for me and I know that from social media some people have said that they shed a few tears. Sure, it was a tough watch to see various faces going through the emotions and people like Dan Burn just gazing forlornly into the crowd at the end. For me though I thought that the show covered it well and in fact, it just made me think that those lads will remember that feeling, as we all will and we’ll be better next time. And there will be a next time.

After that we were back with the big guns on the board, with Peter Silverstone taking us into the commercial department, which was illuminating about the state the club had been left in. The revelation that we only have about 40 staff charged with bringing in commercial income whereby a club like Arsenal have around 150 is the kind of detail that us ordinary fans probably never think about, but it illustrates perfectly the amount of catching up the club have got to do.

And then we were privvy to a Zoom call where catching up was the whole agenda with the announcement of the Sela deal and the fact that we were finally earning more than just enough to cover Mike Ashley’s crisp budget from our front of shirt sponsor.

The episode ended on a happy note with the victory over Wolves and the season getting back on track. I have a feeling that Miggy was Amanda Staveley’s special angel that day.

So, now we’re set up for episode 3 and an incredible upturn in results and performances, as well as the emergence of Eddie Howe channeling Rab C Nesbitt and swearing like a trooper. It’s safe to say I’m really enjoying the show and actually, even though fans or players aren’t really the stars here, it’s an interesting take on the club. There’s still not enough Jacob Murphy, mind you…

NUFC: ‘We Are Newcastle United’ Episode 1 Howay The Revolution.

From the moment of hearing the first whispers of an Amazon documentary about Newcastle United, I was worried. As a hugely superstitious football fan I couldn’t see anything but trouble. I had no wish for the drama that has always had a habit of following Newcastle United around to be broadcast to millions. However, with our neighbours down the road seemingly cornering the market in cringeworthy football telly, perhaps there was some hope after all. And of course, this is a very different Newcastle United nowadays.

So it was that I sat down in front of ‘We Are Newcastle United’ feeling pretty optimistic, really. I mean, it helps when you know the ending, I suppose, but I was genuinely looking forward to it. So much so, that I thought I’d do a little bit of a review.

Obviously as a Toon fan, I was always going to feel positive about this. The takeover, multiple excellent signings, Wor Flags, Eddie Howe and Jason Tindall and a modicum of success…this was set to be a good watch. And so it proved, with footage of the takeover, signings, Wor Flags, you see where this is going… Wonderful stuff.

The focus of the episode (and it seems the series) was very much the board, while the team, the club, the fans and the community around it would all have a starring role somewhat organically. Hearing Amanda Staveley’s views within the first few minutes made for a heartwarming start. Her talk of falling in love with the club and that spine tingling feeling of being around St. James’ Park very much echoes how we feel as fans and while I understand that this could easily be viewed as simple soundbites aimed at currying favour with the fans, it just didn’t come across that way.

Amanda Staveley comes across as warm, passionate and genuine. The kind of person you’d want looking after something you’ve cherished for years, really. In fact, it felt that way with everyone involved, from Staveley, Yassir Al Rumayyan, through Mehrdad Ghodoussi, Jamie Rueben and even people like Darren Eales. This seems to be an ownership where everyone buys in, everyone supports.

For the rest of the 55 minutes of the episode, Staveley came across as a natural for the job and one of the stars of the show. Knowledgeable, smart, eloquent and sharp as a tack, I for one was left in no doubt about her authenticity and she was a pleasure to watch. And while it would be easy to get carried away by lingering shots of the stadium, the bridges and the flags, that wasn’t the case for me. The passion and authenticity of the owners was there for all to see, with the footage of the fab four – Mehrdad, Amanda, Yassir and Jamie – at the Liverpool game, particularly intriguing. Fans, that’s what I saw. No one mugging for the camera, just supporters bitterly disappointed at the result.

So what else caught my eye and made episode 1 worth a watch? Well, firstly there was Eddie Howe; always focused, always understated and telling the camera that “We’ve achieved nothing, yet” which is both factually correct, if you’re looking for trophies and the like, as well as being the kind of pragmatic, determined approach we’ve come to expect. Certainly, when compared to his predecessor’s ‘ticking over’ approach, Eddie makes for cracking viewing. And of course, we’ve yet to see his sweary Mary side!

The there was the trip to Riyadh and the chairman inviting 100 people over to his house! We’d have had to do that in stages and probably over two or three nights! I might have had to rescue the gazebo from the shed and wrestle that back up as well! It seems that the club have come a long way since the days of Money Mike taking advantage of 2 for 1 pizza offers in local restaurants. His Excellency must have one hell of a semi-detached, mind!

I enjoyed the mini focus on Sean Longstaff as well and of course it was spine tingling to replay the night of the Carabao Cup semi final second leg again. But I think Longstaff came across really well and it was obviously a smart move for the programme to have a ‘local lad made good’ angle. But given what the lad has been through over the last few years, when it looked to be only a matter of time before he left and faded away as another tale of what might have been, this was a heartwarming aspect of the first episode. He paints a mean birdhouse as well and we’d have never known about that without Amazon!

It was great to relive Anthony Gordon’s signing too. A player that I personally have a shedload of belief in. But of course, footage of his signing also brought his one man polo neck tribute to Kraftwerk back into the light too and I for one could never get enough of that.

The episode ended with the sheer raw emotion of the cup semi final win; lots of elated fans, emotional players and Jamie Reuben proving that an expensive private education doesn’t always make you the most eloquent bloke in the taxi. How did he feel on the way to the match? “Nervous, nervous, nervous…nervous” apparently. I shouldn’t laugh because God knows what I’d be like in front of a camera!

Overall, I thoroughly enjoyed the first episode of ‘We Are Newcastle United’. Of course I did. But bias aside, I thought it was a great watch that portrayed the club and the city really favourably. Yes, it was a little bit slick and stylised at times and maybe not the usual gritty football documentary, but no one’s gone all Charlie Methven or Alan Partridge on us…yet. I’m very much looking forward to the next one.

What do I hope to see in the coming episodes? More Jacob Murphy, naturally, maybe Matt Ritchie making a bug hotel out of broken corner flags with some local young offenders and if possible Adam P calling Chris Wood a ‘big divvy’ when he doesn’t sign his programme.

Star Rating? 5 stars, obviously! A must for all Newcastle fans but a decent watch for football fans everywhere, in my opinion.

Rating: 5 out of 5.