I must admit to a tiny bit of a crisis of confidence before writing this latest article. I mean, who wants to read my ramblings about a programme they’ve inevitably already watched? But then I remembered that there are shed loads of grown adults out there who video themselves watching live football, swearing their heads off and acting like babies for all the world to see. So with so little to lose, I wrote the article!
If ever there was a collection of images that sums up the change in Newcastle United since October 2021 it’s there for all to see in episode 3. Granted, one side of the images isn’t here, but is undoubtedly etched in the mind of all of us. I talk of course of the players taking ice baths in wheelie bins and paddling pools during Mike Ashley’s reign. In this episode though we see the enormous changes in recovery technology brought to Newcastle by the new regime with a glimpse of the new hydro therapy pool. The difference is massive and the progress is there for all to see. Professional athletes being treated like professional athletes; who knew that this might help?
Later in the episode, while visiting Atlanta ahead of the Premier League Summer Series, Darren Eales refers to Newcastle as ‘a 130 year old start up’ creating a stark image of what the new owners must have found when they first arrived. Graeme Robson of Wor Flags later talks candidly about the fact that the new money can’t be ignored, but really all we wanted was for the club to be run properly. Not very convenient for the narrative touted by a lot of the media, but the truth all the same and a truth that ‘We Are Newcastle United’ needed to convey.
In this episode the players and the fans move more into focus. We start with Alexander Isak’s brace against Forest away and are reminded of the karate kick finish for the first. A hell of a goal and a hell of a start to what I must say has been my favourite episode so far.
As we move on to the build up to the home game against Manchester United it’s hugely positive. For me, the insight into the small touches by Eddie Howe are really interesting. Just things like greeting every player as they arrive at the training ground – ‘How’s that knee, Joe?’ – and then the enthusiasm on the training pitch and the encouragement – ‘Yes Cal…love that Callum’ are just lovely. I’m not naïve enough to think it’s anything special either, but you get the feeling that this is relentless from Howe and his staff. I, for one, would thrive hearing that type of thing every day.
Later in the show, when asked about the Carabao Cup Final defeat, Eddie tells the interviewer that ‘Any defeat you have is always in there, somewhere.’ Again, it’s the attention to detail and the steely determination that we all love, especially when defeats under the last regime were greeted with unwanted days off for the players and impromptu holidays for the manager. Not every time – no one can afford that many holidays – but enough so that every time that Eddie speaks you admire him just a little bit more. Although after a while, I’d have to tell him that my name’s not actually Callum…
Next there’s a focus on the lads and lasses at Wor Flags with an insight into their work and the preparation that went into the huge surfer flag that covered the bottom tier of the Leazes. Firstly, this serves to show the dedication of the fans – from those that donate money to make it all possible to the volunteers who put everything in place and organise the whole thing. Secondly though, it confirms that I’d be absolutely no use to them. While they’re unfolding, hauling and precisely positioning flags that cover almost an entire stand and weigh half a tonne, I still have to have my wife guide me through the folding up of a picnic blanket. I guess there are levels to this kind of thing, but it serves to illustrate the passion and dedication that is felt around Newcastle United.
As episode 3 rolls on to the Manchester United match, it’s hard to imagine the stadium looking any better and while some of the camera work is very much reminiscent of shows like The Apprentice, it’s very much appreciated. St. James’ Park is always an impressive sight and a thing of beauty but the documentary really celebrates the place here. The surfer flag looks incredible, but Wor Flags member Graeme’s excitement and pride is arguably even better.
This was by far the most emotional episode so far for me personally. I know lots of people said that the cup final footage brought them to tears, but not me. However, seeing the scenes in the dressing room both before the Manchester United game and at half time almost makes me crack.
Callum Wilson’s story later on, adds to the raw emotion and gives us an intriguing insight into not just the player, but the man and what makes him tick. The smile is infectious and instant, almost making it hard to imagine what he has gone through to get to this stage. But then key words like ‘turmoil’ and ‘adversity’ dominate during the visit to his old school and for me it serves to show that Callum Wilson found not just a football club, but a home when he joined Newcastle United. Wilson has played a massive part in its upturn, yet even in these more positive times he’s quick to flag up the importance of hunger and anger in achieving his goals. And I think it’s quite a neat parallel to the anger and determination of the fans in almost forcing change a couple of years ago.
And then, alongside some beautiful sweeping shots of the stadium and the odd bridge, we hear from some of the fans about the importance of Newcastle United. Again, there’s a big contrast here. Firstly, a Hindu fan speaks beautifully about the club being ‘the great equaliser in the city’ and how, when the time comes, he wants to be reincarnated as a Newcastle fan. Then we hear from 4 primary age kids, perched on a wall and one of them reflects about his sadness at the season ending soon, but that ‘summer’ll be good…wi’ hot tubs and that’. I’d like to think that they both speak for us all in their own way!
Speaking of speaking for us all, I’m sure I’ll be doing just that when I say that Anthony Gordon’s enquiries about pillows had us all on the edge of our seats. After already packing in quite a bit of drama, Gordon’s sleepy time enquiries promise to ramp it up another notch. Pillowgate turns out to be a bit of a let down though, with no one bar Anthony himself giving a shit. Even Nick Pope’s revelation that he sleeps with a pillow between his legs falls strangely flat. Still, if anyone was ever curious about how many pillows the likes of Gordon and Tripps sleep with, they got their answer.
At the end of the episode we get to re-live the remarkable events of the Spurs game. An extraordinary performance that will live long in the memory of every fan. As the goals flow and a rival is thoroughly humiliated the voiceover states, ‘What a time to be a Newcastle United fan’. I’ll drink to that and look forward to episode 4, but before I do, I have a question.
Has anybody else noticed the woman in the opening credits – and she’s there at the Spurs game too – arms aloft in celebration just shouting ‘No…no’? See, some of us are so wrapped up in the joy of this club that we forget how to celebrate. Newcastle United, that.



