The Apprentice – Episode 2: Cheesecakes

A familiar start this week, when a tired candidate is woken by the phone in the hall and stumbles down seemingly with no idea at all who could be calling at this time of the morning. It’s the lass that works for Lord Sugar…always her!

And then, aided by the magic of television and an audience that is quite happy to go along with the old lie that they’ve got just 20 minutes to get ready, the early morning darkness has given way to bright sunshine and the candidates are scrubbed up and leaving for work. Exactly how we all get ready for work, right?

This week, we’re making mini cheesecakes and while the boys go with experienced pie maker and ‘Supreme Pie Champion 2020’ Phil as their team leader, the girls plump for Foluso because no one else was willing to step up. Actually, that’s a lie. Maura said she’d “made cheesecakes before” but surprisingly, no one viewed that as a serious bid for office. It did make me think that perhaps I could have PM’d this task though. I too have “made cheesecakes before” – you know those ones you get in boxes – and have a high propensity for bullshit (which I’m aware makes me at least 50% eligible to PM any task, ever). If only I’d thought to take my business experience of three years working in a call centre and applied.

I always find the group meetings pretty funny. It genuinely amazes me the amount of truly awful ideas one table of people can have and tonight it’s a real surprise that no one suggests something like an offal cheesecake. However, once the decisions are made, Paul B rallies the troops with a cry of “Any hiccups, let’s not cry about spilt milk!” And I thought you just had to hold your breath…

Tonight we hear the first pitching klaxon when Flo assures the girls that she’ll do the pitch as she does them all the time to massive clients, so everything will be fine. This type of thing usually ensures that there’ll be a stuttering disaster and the longest few minutes of someone’s life, followed by the very same person declaring that they thought it all went well. This time though, the klaxon is a red herring and Flo follows through on all of her promises, leaving us all probably rather impressed, while also a little disappointed at the same time.

In the kitchen with the girls, the expected chaos ensues. But it’s not this that catches my attention. No, what grabs me is their inability to say the word kilogrammes. It seems that tonight, we’re only able to refer to KGs. Weird.

The boys go to pitch their idea to the smoothies company Innocent, who are extremely well know for their mission of charging the country ludicrous amounts of money so that they can have all their fruit and veg in liquid form. Fine by me. This is not a mission that the boys are on board with, however and instead the mantra appears to be ‘WHATEVER THEY SAY ABOUT FRUIT, VEG AND HEALTHY EATING, JUST KEEP INSISTING ON CHOCOLATE’! Surprisingly, the Innocent representatives don’t feel that they want to pay £8 a cheesecake for something that sticks two fingers up to their mission statement. The boys meekly drop their price and offer some vague fruit based dessert instead. Later, Lord Sugar misses a trick by failing to label it “Not a very smoothie move”.

Amazingly, there’s a moment of business synergy tonight between the teams. Sadly, it comes during deliberations about flavours for the cheesecakes as both spend far too much time discussing popping candy as an ingredient for their high end cheesecakes. It’s sadder still when neither team goes with the idea.

As the episode goes on, I’m finding myself more and more fascinated by the boys. They actually seem to be making a decent fist of their cheesecake business and yet they still manage to add a healthy dollop of incompetence to their ingredients. Every few minutes brings something that leaves me asking ‘WHAT?’ of the telly.

First, they spend far too long discussing making a more efficient system before being unable to come up with an efficient system. Then they decide that they need a cover story about the crumbling bases of their cheesecakes, but all they can manage is “Give them a spoon and tell them it’s a dessert”. I mean, it kind of is a dessert, guys.

After last week’s corporate away day task descended into 90s rave territory, the theme surfaces again when one of the boys rallies the troops with a cry of ‘let’s make some noise’ and suddenly I’m thinking of glo sticks and bucket hats. And finally, there’s even more befuddlement when one of them tells the Innocent people that the cheesecake contains a fruit they might not have heard of.

In the boardroom, there seems to be no obvious winner tonight and yet, when the result is announced it’s the girls who get their just desserts (see what I did there?) with another landslide win. And it’s well deserved too with Flo in particular flagging herself up as one to watch with her impressive negotiating skills.

Meanwhile, the boys are left to face another heavy defeat, even though they didn’t really put in a bad performance. Yes, there was the usual halfwittery along the way, but they actually made a profit, which in a profit task is the name of the game.

It’s no surprise when Paul B is called back into the boardroom by project manager Phil and Asif pretty much talks himself back there too when he just sits there and tells a few half truths while grassing up anyone who he happens to even glance at. He even swerves Lord Sugar’s question about what he did on the task by ignoring it, flipping it round and just asking his fellow team members what it was that they did. He may well have out sugared Lord Sugar and I’m amazed when he’s allowed off the hook.

In the end, it’s Paul B that goes. And while this Pie man fails on the cooking task, he leaves as an Apprentice legend (in my eyes at least). For there is none of the usual fawning of ‘Thank you for the opportunity Lord Sugar”. Instead, Paul just shrugs his shoulders, smiles and tells Lord Sugar, “Fair enough, mate” before taking his wheelie suitcase off towards a waiting black cab. Well done, sir!