Tag: Business

The Apprentice Episode 6 – Cereal Losers.

Although I was able to watch last week’s episode, time constraints meant that a blog update just wasn’t possible. And perhaps it was a good thing to give myself a rest from my own cynicism about this year’s candidates!

This week our merry bunch of halfwits find themselves without Onyeka, while probably all puzzling over the mystery of what Virdi is still doing there. And if no one is asking the question of what it is that Steve actually does, then it’s got to happen soon.

Tonight, the teams are at the Savoy to learn that their next challenge will be to design and market a new cereal aimed at kids. And for what feels like the umpteenth week in a row, Lord Sugar appears as some kind of cartoon.

Sam and Steve take on the project manager roles and before we know it, we’ve got our cereal ideas. Steve decides that their cereal will be based around superheroes – because if you ignore the million and one superheroes around at the moment, this one hasn’t been done before. Meanwhile, Sam’s team decide on the theme of the Arctic. And that’s not even an attempt at a joke. Their children’s cereal theme really will be based around the Arctic.

There follows a debate about whether or not Sam’s sub team should follow a STRONG RECOMMENMDATION about the fruit content in the recipe. They decide not to because they of course know best. But never mind, because I’m sure this won’t be a decision that will come back to haunt them.

There follows a strange moment where Virdi is caught on camera looking terrified by the mere image of a cartoon polar bear taking shape on the screen before him and for a while I wonder whether he’ll be able to have any effect on tonight’s result. And then I remember, it’s Virdi, so if there’s any dancing to be done he’ll find a way to get involved, but other than being scared of a drawing, that might be tonight’s high point.

Over on the other team, Tre and friends try to come to some important decisions about the character for their cereal by just saying ‘erm’ a lot, before in the end deciding that their superhero needs a cape. A superhero in a cape?Surely, that’ll never catch on.

Having watched both teams grapple with the demands of the target audience I’m left questioning why, year after year, no one on the show ever seems to understand what kids of a certain age might like. It’s up there with the Bermuda Triangle in terms of life’s great mysteries for me.

Later, I’m similarly confused when Maura announces to her team that their kid friendly character is just “an ordinary boy…who’s a polar bear”. Well, I suppose we all went to school with one of those.

The task continues with both teams trying to come up with an augmented reality game that will appeal to kids who have scanned the QR code on the cereal box. As someone who seems to be evermore unable to scan QR codes I’m in full on ‘Virdi meets cartoon polar bear mode’ and my wife has to slap me back to reality, pause the show and make me a hot chocolate in order for me to calm back down.

As expected, both tasks bring out the candidates not so inner idiots and it’s not long before we’re witnessing Noor failing to read words and move at the same time and Virdi deeming a cartoon polar bear as “absolutely amazing”. Well, he changed his tune!

At the taste test, no one seems to be able to taste the passion fruit in the Super Hoops. But is that just because no one’s ever been able to actually finish a passion fruit?

Before we know it, the teams are squaring up to face the industry experts and it’s time for more fun. From the facial expressions in the room it becomes clear that these cereals are not exactly taste sensations. Either that or several of the watching experts have walked through the same fart that Karen does every week. Dentist Paul starts his negotiation with frozen food giant Iceland by telling them that linking up with a cartoon polar bear would be a “match made in Heaven” and you think, he’s got a point…this might work. And then he follows this up by telling them that the cereal tastes bland – that’ll be what happens when you ignore a STRONG RECOMMENDATION – and as the air is sucked out of the room I’m left wondering why he even bothers asking if they’d like to buy some.

On the other side of the room meanwhile, while Phil pushes hard to get a deal out of a reluctant customer, Virdi’s contribution is to pull the kind of faces that suggest he’s mistakenly put on underwear that’s about four sizes too small. No wonder the client walks away.

And then I watch on, out of my business depth (which peaks at about 2mm, if you need to know), while Foluso secures an exclusivity deal with Iceland for 200,000 boxes of Super Hoops cereal. It means that they can’t sell to anyone else for 3 months, but is it a gamble worth taking? I haven’t a clue, but my smidgen of knowledge tells me that 200,000 is a shitload of cereal. And so, it’s over to Sam’s team to see if they can sell more.

It turns out that they can’t.

And so to the boardroom. where Lord Sugar, you’d expect, will have plenty of spontaneous cereal related gags lined up to test Karen and Tim’s acting ability. Instead though, he starts with another tried and tested favourite – making the candidates feel really uncomfortable. And even then, after some initial frost he thaws out quite quickly. A bit like Sam’s team’s Arctic cereal idea, really.

It feels like Sugar has lost heart this evening and there’s a feeling of just going through the motions, which when we hear the sales figures and get the result, you can kind of understand. While Steve’s lot sell the aforementioned 200,000 boxes of cereal, Sam’s team finish a distant second – and lose in a catastrophic manner – selling just over 7000.

It’s all too much for Lord Sugar, who almost explodes with cereal puns, calling Sam’s team ‘cereal losers’ and telling them that when they come back in to the boardroom some of them will be saying ‘Cheerios’. Later, he completes his hat-trick when he refers to the loser’s cereal as being more ‘All Bland’ than ‘All Bran’. It’s like he’s been willing himself not to go too early with the comedy until the point where he literally can’t wait any longer and simply has to blurt out some puns. Classic Sugar!

The candidates don’t laugh and instead just head to the cafe to bicker.

At this point in proceedings I’m beginning to feel sorry for Flo, who has pretty much been the only candidate I’ve had much time for so far in the series. She’s clearly capable and yet has found herself stuck on a team hampered by the incompetence of others. She must feel absolutely cursed.

In the end tonight, the only surprise is that Virdi and Phil are still here. Having lost on every task, their time must be almost up. Watching the episode tonight though, I can’t help feeling that there’d be no great loss in getting rid of most of them and just making up the shortfall with the polar bear and Mega Bella from tonight’s cereal boxes.

When we’re done tonight, Sam has been fired and leaves by telling Lord Sugar to remember to ‘pop round for a cuppa’. It’s a deserved firing, but that last bit puzzles me. I mean, imagine Sugar standing on your doorstep, inviting himself in and then make snide remarks about your biscuits and getting Karen to pull faces at your kids.

Back at the house with tonight’s ‘winners’, we end with the penny dropping for Phil. Apparently, ‘one slip up and we’re gone’. No shit, Sherlock.

Apprentice Week 3 – Virtual Escape Rooms.

I’ve never liked the idea of escape rooms. The challenge of getting out of a room that someone will eventually just let me out of anyway has no appeal to me. I don’t want to spend a shed load of money to then find that I’m way too stupid to figure out some puzzles. Coupled with the fact that if I went with my wife, we’d end up arguing to the point of possible divorce, tonight’s task doesn’t exactly excite me.

And then, I remember that Asif will be a project manager and I’m diving for the remote control!

Tonight Lord Sugar has sensed early that the boys are a dead loss and so he splits up the teams in the hope of adding at least a little bit of competition to the competition. I mean, we can’t all be satisfied to spend the entire series laughing at people who regard themselves as business gods, but make the decisions of toddlers, can we?

The first task for the newly formed teams is to decide on a name, but when Maura suggests what sounds like an Irish name, her team mates are stumped and get her to repeat it three times before rejecting it presumably because they still don’t know what she’s saying. And when so many people are so confused by just two syllables, then the writing is surely on the wall for tonight’s result.

On the other team, Flo seems to have decided that she actually is the team, which even after her excellent pitch last week, seems like a bit of an ask. Perhaps she’s a Flobot though?

As is often the way with creative tasks, these young titans of business just aren’t very creative and so the whole online escape room idea threatens to descend into even more chaos than usual. I’m forced to remind myself that in around 6 weeks time, some of these candidates will have morphed into genuinely credible business types before my very eyes, as is the case every year. For now though, it’s the usual festival of f***wittery.

In response to the brief that their game should be kept fairly simple, Asif’s team are genuinely discussing something that involves crash landing on a derelict ex-military island where there are not only rare animals, but inbred ones too. Thankfully, not enough eyes light up at that suggestion, but it is an indication that perhaps the BBC should be vetting the candidates with a bit more scrutiny in future.

This week, once again, it’s the editing that gives us our moments of genius as the silences that accompany a series of ever more bizarre suggestions taking the limelight away from the contestants themselves.

In the end, after one silence too many Asif’s game design team settle on a rare animal to inhabit their island. It’s a bear. Not even a rare one. Just a bear. And in fact there are three of them that because they’re computer generated, look like they might be line dancing. Escape that, gaming nerds!

Over on the other side Tre decides that the mayor character in their game needs to be young and handsome, so decides to cast himself in the role and proceeds to guide the computer bloke to find a face that’s as close to his own as he can! He then proceeds to double down on his Tre-ness by doing the voiceover as well.

On the other team, Maura struggles with her voiceover – as well as simply looking in the right direction – so that the end result is akin to me getting one of my Year 8 students to act out an airline safety briefing. Suffice to say, if somehow, someone had got me to have a look at this particular escape room, the intro would have me doing a swift about turn and heading for the nearest exit.

As ever, both teams make a mess of their logos. This is always the way and again begs the question about business types perhaps not being particularly creative. And Asif’s logo very much backs this up, given his obsession with adding a couple of arrows to both of the words. Someone suggests that it looks ‘a little like a supermarket logo’. Surely what they mean is that it looks a Lidl like a supermarket logo?

With both Escape Rooms complete – and frankly pretty shit – the teams go to pitch their ideas. Flo is quick to back herself, which after last week’s performance seems like a safe bet. So, it’s a shock when she dries up mid pitch and clearly doesn’t know what to say. It’s both compulsive viewing and a moment where you want the ground to just swallow her up. In the end, she just introduces the video for the escape room and passes it off in the boardroom later on as something that lasted a millisecond. It’s a shock after seeing her being so competent in negotiation last week though.

At the end of the pitch one of the investors declares that Flo’s escape room is ‘as fun as a wet fish’, proving that the game might be a bit of a failure, but not as much of a failure as a gamer having to come up with a slick one liner.

Meanwhile, with the other team, the experts declare that their game is a bit surreal. However, Asif has the perfect comeback – it isn’t surreal, it’s meant to be realistic. That’s the game where a military helicopter crash lands on a derelict military island (whatever that might be) and the pilot not only survives the helicopter crash, but has to get away from some line-dancing bears, before running across a rickety bridge and then having a dance on the deck of a conveniently located ship. Yep, you’re right Asif. That’s not in the least bit surreal.

Tonight I suddenly realise that there are several candidates that I don’t even know the name of. In fact, there’s at least one I have no recollection of whatsoever. Could we see a sacking next week just because someone has been hiding a bit? You heard it here first, folks!

Paul then gives such a convoluted explanation of their game that after the full 3 minutes of him rambling on about what the game entails, all we need is a cry of ‘Parklife’ and we’re done. Suffice to say though, there are a few puzzled faces in the panel of experts.

In the boardroom I realise that I’m spending far too long trying to work out Asif’s hair. I mean, what does he ask for when he sits down in the chair? At one point it looks like there’s a giant spider attached to the back of his head and there’s sections of hair heading to every compass point on the top of his head. By this point in proceedings his team have lost and despite making a profit, they’ve lost by a landslide too.

Asif proceeds to blame everyone else for the failure, but unless the twist is that Amina is sacked because she forgot how to speak in the pitch, then there’s only one decision to make.

And so it comes to pass that Asif is fired having lost control in the boardroom and seen the other three candidates simply turn on him. When he’s told he’s “a poor, poor manager” he tells us “I won’t be defeated”. Famous last words, my friend! Before we know it he’s getting into the black cab never to be seen again.

Back at the house, the surviving candidates are as full of themselves as ever, until Lord Sugar knocks at the door. I really want him to be trying to sell them something, but alas he’s just introducing next week’s task, which is the purchasing task over on one of the Channel Islands.

The candidates are delighted, with one declaring, “a treasure hunt on an island. What more could you want?” Ooh, I don’t know…some line dancing bears, maybe?

But there’s more. In the outro of tonight’s show we get a teaser for next week with Lord Sugar growling the line “pretty much the worst team I’ve ever had on this task” which makes me laugh uproariously.

They say that we love the underdog in the U.K., but I’m gradually coming round to the idea that we love an abject failure even more. I cannot wait for next Thursday!

The Apprentice 2024 – a few observations on episode 1…

I’ll confess that I’d forgotten about The Apprentice this year. And if I’d have remembered, I probably would have been reasonably adamant that I wasn’t going to watch it. Same old fame hungry, obnoxious parade of fools, same old Lord Sugar wisecracks and same old tasks. Somehow though, when we realised that our series link on Sky was taping it, we found ourselves drawn to the familiarity of the whole thing. So, what did I find in episode 1?

In short, it was the same old fame hungry, obnoxious parade of fools, the same old Lord Sugar wisecracks and the same old tasks…and yet, I was gripped throughout!

I missed the first few minutes – busy with hunting down less than healthy snacks, I’m afraid – so if there were the usual claims of invincibility, possession of the world’s greatest personality or superhuman sales powers, then I wasn’t there for that.

I joined the candidates – not literally – in the boardroom where Lord Sugar introduced us to this year’s two tables full of business jesters and it felt like his pre-written ‘off the cuff’ jokes about the candidates were more obvious than ever. Mind you, he had everyone chuckling loudly along; but then what else are you going to do when your fate lies in his hands? I mean, imagine the year when someone pipes up with an unexpected comeback…

One candidate had listed himself as a combination of brains and beauty on his CV, to which Sugs added “and bollocks”. And it’s wit like that, as well as a wonderful gift for alliteration that keeps us all glued to the screen, isn’t it? That said, this bloke was hardly George Clooney, so maybe our resident Lord was just being accurate, rather than funny.

This year, there’s a twist; the first task is the corporate away day task, rather than the finding items one and while I’d been my usual cynical self to this point, now even I’m taking a sharp intake of breath. I mean, this can only go wrong, surely. Thankfully – spoiler alert – wrong is very much the word here.

The teams are split into girls and boys and if they’re given a witty business name, then I don’t catch it. Tonight, they’re off to the highlands of Scotland and so when Virdi volunteers to be project manager and then says he’ll treat the clients to some bhangra dancing, it’s a bit of a surprise. I’d innocently expected something a bit more traditional, but maybe that’s why I’m still an English teacher rather than a business titan.

As both teams plan their ‘experience’ it’s hard not to use your foresight and spot where it might all unravel. Especially tonight, when every plan sounds fraught with danger and the chance of throwing money away. On the boys team someone promises to ‘bring the pardy’ – yep, not ‘party’ – and I’m immediately wondering if perhaps his last pardy was for his own 5th birthday. Meanwhile, the girls decide that the world class highland games athlete isn’t needed for their own mini highland games, so they’ll just do it themselves. I mean, it’s only throwing tree trunks and boulders about, so what could possibly go wrong when you don’t really know what you’re doing?

Over on the boy’s team they’d decided that offering a welcome drink of a glass of water to their corporate clients was a good idea and – hands up if you can see something going wrong here – the team running the activity had told the team doing the food to have it ready for 2.15, on the dot. Don’t anyone worry though; these are young titans of business, so someone’s absolutely sure to be keeping an eye on the time.

Speaking of food teams, there’s something not quite right about the fishcakes that the girls are making for their client’s dinner. And at the same time, the mix for the rhubarb crumble has gone missing. I mean, they couldn’t have, could they? Turns out they could.

The editing on The Apprentice is always brilliantly done and cut together to make sure that the narrative fits together in a way that means you’re never quite sure who will win and where the next point of tension will come from. In the opening episode we get just enough of a tease about the crumble fishcakes, followed by no further reference to them until right before they’re being served up. As a result, the tension was palpable as they were served up, with no one sure of what was about to happen. I have to say that the slow reveal of the client’s facial reaction as the sweet fishcakes hit their tastebuds was a thing of beauty! But the unwitting candidates reacted well, with Sam pacifying them the promise of a dessert that would be to die for, which it turns out, had the eaten it, they almost certainly would have.

As we wondered what the client was going to eat, we left the girls camp to head back to the boys, where ‘surprise, surprise’ the activity had run over. Cut to the kitchen and the food is out, but 2.15 has very quickly become almost 3pm! The result? In a staggering display of not actually grasping the gravity of the situation, Asif and Tre pretty much blamed the kitchen staff!

And when we then saw the clients tapping the sausages off the plate and heard the accompanying ‘clang’ it was hard to argue about where the blame should lie…unless you knew about the 2.15 deadline, that is! Again though, the story here – and the comedy – is in the faces of everyone involved. The poor hungry clients who’ve paid hundreds of pounds for a bit of a walk, some bhangra dancing, a toe curling episode where Virdi does some horrendous MCing and genuinely asks the client to ‘make some noise’ not once, but twice, followed by some toad in the hole, are horrified!

Amazingly for the entertainment offered up by the boy’s team, the best is yet to come and in fact, will be offered up in instalments in what remains of the episode. And the first instalment, there’s not long to wait as despite the enormous levels of sheer disaster about the whole day, Jack still has the sheer brass neck to ask if anyone would like to give a tip!

In the boardroom, I’m fully expecting a history making multiple sacking, with Lord Sugar’s pointy finger working overtime. Both teams have to give refunds, but despite the girl’s making a measly £122 profit, it’s the boys who lose after a 52% refund turns their profit into a staggering loss! The comedy reaches its peak when one of them initially claps and whoops a bit, explaining that he thought they’d made £300 profit and won. The silence is deafening. This guy is not being given a quarter of a million pounds of Lord Sugar’s money!

In then end, despite organising surely one of the worst corporate days out in history, project manager Virdi is saved for ‘having the balls to step up’ according to Lord Sugar. Or was it just because here is a man who has only given the tiniest glimpse of his capacity for entertaining the nation? We’ll find out in the coming weeks.

For now though, it’s Oliver who’s fired, seemingly because he just looked a lot more gormless than the rest of the lads, which is an achievement in itself.

I can’t promise a review every week, but I can promise that The Apprentice is sure to serve up some classic comedy in the coming months. If only that was the remit…

Watching television through my fingers: The Apprentice

It’s that time of year again. The weather is getting colder and soon we’ll have our first frost. The leaves are falling from the trees and our Autumnal hues are disappearing. It’s dark at about 5pm. Oh, and Alan Sugar has once again assembled a cavalcade of halfwits for our entertainment. The Apprentice is well and truly back!

I have a love hate relationship with The Apprentice. I’ve watched it for a while now and would happily describe myself as an avid viewer. A fan, even. It can be genuinely entertaining television, and for that, I love it. However, I can also say that I genuinely hate it too! Even though I’m well versed in its nuances and know perfectly well what to expect, this year’s ‘introductions’ brought the same resigned sigh from me as every year.

With the annual splash of tabloid press coverage and the first couple of episodes generally devoted to introducing us to this year’s candidates, you find that you can’t avoid these people and if you hear or read anything of them you probably can’t avoid coming to the conclusion that this year’s halfwits are not a great deal different from any of the previous year’s. So just what is it that makes The Apprentice both compelling and cringeworthy in equal measure?

The most obvious port of call in seeking an answer would be to look at the people involved. And the least obvious way of looking at them would be to start by tackling the experts: Lord Sugar, Karen Brady and Claude Littner.

“what makes Claude so very watchable…is his wide array of facial expressions.”

Claude Littner is a fascinating character and who undoubtedly makes for compulsive viewing. Even the smallest bit of reading via Wikepedia gives you an amazing insight into his life. He was born in New York to Jewish parents who had fled the Nazis in the 1930s. He was the Chief Executive of Spurs, is a multi millionaire and at one point was diagnosed with Non Hodgkin Lymphoma and given 6 months to live. However, what makes Claude so very watchable on The Apprentice is his wide array of facial expressions. Despite the possession of a fantastic poker face, Claude’s feelings are frequently given away by the kind of facial expressions that suggest he’s either desperately hoping that the Immodium will kick in or is about to break into an almost certainly faultless impersonation of Kenneth Williams. Ooh, matron indeed. One minute we’re watching yet another hopeless pitch or a poorly thought-through idea and the next the camera will cut away to a clearly squirming Claude looking like he’s just ingested a bag full of Tangfastics in one go. Brilliant editing and definitely a dark horse in the race for the answer as to why we watch the show. And if you’re not hooked on Claude in the early weeks, then just wait until you watch him in the interviews!

Then there’s Karren. Baroness Brady, the vice-chairperson at West Ham United. Not a personal favourite of mine, but still the possessor of a fine selection of disgusted facial expressions as well as a woman who instinctively knows the value of a perfectly timed put down. She comes across as a bit of a ‘teacher’s pet’, always ready to tell tales to Lord Sugar when yet another hapless contestant is backtracking on their involvement in the latest monumental failure. If it was all about Karren, then the viewing figures wouldn’t be anywhere near what they are. However, she’s a vital cog in the whole Apprentice machine.

“You’re fired. You should be if you’re writing those gags.”

Lord Sugar himself is a fabulous reason to watch The Apprentice. But again, the reason for this, in my opinion, is not altogether obvious. In fact, when Lord Sugar is on screen, I’m often left cursing my eyes and ears. The reason for this is his seemingly inexhaustible range of puns and put downs. You’re fired? You should be if you’re writing those gags. Year after year they seem to get worse. And year after year, I continue to watch…and wince. I mean, look at this for a selection.

“I know the words to Candle in the Wind – it don’t make me Elton John… You think you can second guess or play me? Well let me tell you, I’m as hard to play as a Stradivarius and you lot, I can assure you, are as easy to play as bongo drums.” 

Figure that out then. I mean, the first bit…well being Elton John makes you Elton John pal. And you’re very definitely not him. In fact, you’re unmistakenly Lord Sugar off The Apprentice. But imagine the week he turns up in the boardroom doing Saturday Night’s Alright For Fighting. TV Gold, right there.

And then there’s, “How do you send people to a brewery that don’t drink? In Zee’s case particularly, he is as dry as a cream cracker in the bleeding Sahara Desert!” Now, I’m no expert, but does a cream cracker get drier because it’s in the desert? You could call it dry wit, I guess, but then again it’s not actually funny.

But it seems that being funny isn’t a really requirement in the world of Lord Sugar’s put downs. This next one is straight out of the playground and in fact, in telly terms, was last heard in a slightly different guise being uttered repeatedly by Jim Bowen back in the 80s on Bullseye. One contestant was genuinely told, “Fair? The only fair you’re gonna get is your bloody train fare home.” Face it, if that’s the way you’ve been fired then you’d probably be willing to pay him the £250k just to get out of there. And he could keep his train fare. How long though, before the £250k is withdrawn in favour of a caravan on a revolving stage with Lord Sugar telling the person fired, “Hey, look at what you could’ve won!”

And then finally, who could forget, “Call yourself an ice-cream man? Well I’ve got you licked, mate!” Having trouble remembering? No wonder. I just made that one up, but you have to admit that you could hear him saying it and it certainly doesn’t look out of place. The put downs continue to be terrible and yet, we still continue to watch.

Undoubtedly though, the reason for our avid viewing will always come back to the talent vacuum that is the candidates. In the interests of staying current, let’s have a gander at this year’s line up.

First out this year was Sarah Byrne, 29 apparently, although let’s just say that there’s more than a hint of a showbiz age. Sarah seemed to have imagined that being loud and Northern was exactly what Lord Sugar would be looking for in a business partner. Unfortunately though, she’d seriously underplayed the necessity for any business acumen and/or personality and as such just came across as an annoying gobby Northerner – and I say this as what some might call an annoying gobby Northerner. As far as I could tell she was one of those people who live their lives believing that they’d make good viewing for others. In fact, even an hour’s air time was too much. There are an endless amount of different reasons as to why Sarah was first out, but the less said about Sarah, the better.

“Sadly for David it turned out to be a case of going, going, gone.”

Next to face the firing finger was David Alden, a tax advisor from Yorkshire. A cross between Elmer Fudd and, well, a tax advisor from Yorkshire, he said that his friends called him the Duracell Bunny due to his boundless energy and tendency to ‘just keep going’. Sadly for David it turned out to be a case of going, going, gone. He has also said he had the ability to talk to anyone about anything. A shame then that ‘anything’ didn’t seem to stretch to ‘anything to do with business’.

Third to be fired was Frank Brooks who had claimed to be ‘brutal in the boardroom’. Strange then that when confronted with the boardroom he magically transformed into human jelly. He’d told the press that he was ‘two steps in front’. And he was right. He was two steps in front of the first two losers to be sacked. Just a shame that there were so many people still left in the competition, who as it turned out were at least a week in front of Frank.

After Frank, we lost Alex Finn, a 21 year old IT analyst from the Wirral who claimed to have the gift of the gab, but then insisted on asking the inventor of some fitness equipment whether it was insured in case it got lost in the post as part of his bid to be able to sell the product. The bloke decided against Alex as an option, as did Lord Sugar not long later.

A few weeks in and we were saying goodbye to Rick Monk, who’s name has to be rhyming slang for something, although I couldn’t possibly think what. Rick was the classic Apprentice candidate who doesn’t really seem to do anything, other than occasionally talk rubbish. Ultimately these candidates always get found out, either by being forced to become the Project Manager or being forced to answer a really simple question that they really simply can’t answer. Ladies and gentlemen, I give you Rick who at least seemed to have the good grace to accept that when it came to business he made a very good halfwit.

So who else has me watching the telly through almost closed eyes? Well if you watched week 1 the name Khadija would surely spring to mind. Khadija managed to be pushed into being Project Manager in the comic book task, leading her team to produce the comic featuring an MC who rapped their way around the world learning different languages. They opted for French for their first comic. The snag was that neither Khadija nor her team knew more than ten words of French. So, smart move then.

“In terms of leading, this was much more dictatorship than democracy.”

Khadija, who considers people skills to be her most valuable business asset then proceeded to bark orders at her team, talked over them and basically made them feel like their ideas weren’t welcome and that they should just do exactly what she herself suggested. In terms of leading, this was much more dictatorship than democracy. And of course this inevitably led to her being compared to Kim Jong Un. Harsh? Not in Khadija’s eyes when she told us that if everybody was talking about this Kim Jong Un fella, then he must be doing something good! And of course, she’s correct. I mean that’s why we’re all talking about Donald Trump. And Hitler, Piers Morgan, Negan and Satan, right guys? Guys? Maybe not, eh Khadija?

Another ego seemingly functioning sans brain seems to be Daniel Elahi who describes him as the owner of a lifestyle brand. Now this always happens with The Apprentice. The tendency to talk bulls**t about what it is they do. Firstly, I don’t want my lifestyle branded – it would be called ‘Incredibly Dull’ if it was branded, but secondly I don’t have the foggiest idea what he’s talking about. Luckily though, he gets infinitely clearer when he talks about himself, describing himself as being like Daniel Belfort from The Wolf of Wall Street. Good call, Daniel. Inspirational.  A bit like saying, ‘In terms of being a bloke, I’m a bit like the Yorkshire Ripper’ when actually what you should have said is, ‘I’ve got a beard’. In truth, the only Wolf you can compare to is Wolf from Gladiators, mate.

Brilliantly though, Daniel didn’t seem to think that his ‘Wolf’ comment went far enough and went on to describe himself as having  ‘beauty and brains…I was blessed with both in abundance.’ Daniel there, a man in love with mirrors, but unable to clearly see his own reflection. See you this time next year, on Celebrity Petrol Station pal.

Having watched for a few weeks now there are still a number of candidates who I still don’t really know. You know the ones. You watch them for weeks but can’t remember which one they are. Two such characters this year are Camilla and Sarah Ann.

Now, I think Sarah Ann has been a project manager, but I genuinely can’t remember on what task. I’ve been too busy trying to figure out other things about her. The first thing was whether or not she was a mackem (that’s someone from Sunderland, for the ill-informed or those just lucky enough to have never heard of Sunderland). Turns out she’s from Teeside, which is better, but in reality, it’s just a bit like being from Sunderland. Next I found myself captivated by her eye. Not eyes. Eye. In terms of, ‘what’s that thing near her eye?’ It seems she has some bizarre piercing, like a bolt near the corner of her eye. Now I’m no fashion expert, but I never thought I’d see the dawning of Frankenstein chic. Sarah Ann obviously had different ideas though, which in a way is a good thing, because I can’t think of any other reason why viewers would notice her on The Apprentice.

Camilla has blonde hair. That’s all I’ve garnered from watching her for the last few weeks. A bit of reading tells me that she considers herself to be a ‘serious adrenaline junkie’, the kind of label that always sends a shiver down my spine. It’s the kind of thing that people seem to say in order to make themselves sound more interesting. But why should I feel interested in the fact that you enjoy feeling scared? Tell you what, next time I see you heading my way I’ll hide and jump out as you pass screaming ‘BOO!’. Deal? Good. Now could you just get off my telly, please?

“…he seems like a decent enough bloke.”

While there are always characters that you barely register are there, there is always at least one dark horse when watching The Apprentice. For me – and I’ll regret this when he stumbles his way through the next pitch, insults a major retailer and spectacularly loses his team the task – Tom is my dark horse. Now Tom is a tree surgeon which doesn’t immediately strike me as the type of profession that we associate with an Apprentice winner. However, when it comes to his credentials as a bona fide knobhead he’s severely lacking. And this can only be a plus point when you look around at the numerous knobheads he’s working with. It seems to me that Tom is active in all tasks, talking common sense, but staying just about low profile enough to survive. And he seems like a decent enough bloke. Now, I’m no business expert. In fact I really don’t know the first thing about business. But I sense, in Tom, someone who might just have the credentials to win it this year. Unless of course his big business plan is revealed as investing £250,000 in just chopping down more trees. I’ll be watching with interest.

From the sanity of Tom to possibly one of the most absurd idiots ever to appear on the show. Kurran Pooni. Kurran is a 22 year old law graduate who, before appearing on the show told the media that, ‘I’ll be honest, I don’t eat, sleep, breathe business, but I do eat, sleep and breathe success.’ Now, I’d struggle to believe that even without the ‘success’ bit at the end. It strikes me, having watched him for the last few weeks it’d be far more accurate of Kurran to say something like, ‘I’m dead lucky that I’ve got a rich mam and dad’. He seems to have spent almost all of the last few weeks simply strolling around the place. While others get on with the task at hand, Kurran seems to just go for a wander. He might have a little look at himself in the mirror, or the window of a shop. He might ruffle his hair a bit, play a bit of pocket billiards, but the nearest he gets to the actual task will be to mutter some kind of comment either disagreeing with the idea or giving some spurious reason as to why he’s doing nothing.

“You’re not exactly Stormzy are you?”

His performance in the shoe task beggared belief as he disagreed with the design concept and went for a wander. But the best was yet to come. The concept of the shoe was ‘urban heel’ and it seemed to be working (although the team would later lose). Not good enough for Kurran though who simply wandered about claiming to understand ‘the street’ and everything ‘urban’. Really though Kurran? Your dad founded an airline mate. Hardly the beginnings of some kind of urban legend. You’re not exactly Stormzy are you? And I’m not sure a double breasted suit is a style choice made by those on the street. Unless it was a homeless bloke who found one in a bin.

Kurran survived by a whisker in the boardroom and mainly because Lord Sugar made the extraordinary decision of dragging the whole team back in order to fire the person he wanted, rather than anyone that Jackie had brought back. However, forced into the position of Project Manager this week, he finally bit the dust. His failure – and, to be fair, that of his team – was spectacular and he was forced to walk, ill fitting clothes, sling, bouffant and all. On exiting the boardroom he simply sat down, smiling inanely and no doubt thinking that Lord Sugar didn’t know what he was doing, that he’d live to regret his decision and that the hilariously named ‘Jet Pop’s’ promotional video was in fact a work of genius. Whatever he thought, I feel that in the great tradition of these type of shows this was very definitely the last we’ll see of Kurran.

Speaking of Jackie brings up a lot of questions. She seems to be the candidate that you can’t work out. Do we like her or hate her? Is she rude and arrogant or just a bit forward and someone who actually knows what she’s talking about? And where is she from? Is she American, Canadian, a little bit Irish? What is that accent and when will it settle down? So far she seems to have performed fairly well, making thousands of pounds worth of sales as the Project Manager on the last task, albeit in losing the task and generally working hard at everything she’s been faced with. Her performance in the shoe pitch, as some kind of representative of ‘the street’ was totally cringeworthy, but let’s just thank the lord that she didn’t do anything as stupid as try to rap. Let’s face it, it’s the kind of thing that’s been done before and left you wanting to disappear down a hole on their behalf. She followed this up with another terrible performance in the airline pitch, which you imagine is marking her down in Lord Sugar’s estimation.

The final word on Jackie has to go to focus on one of her pre-show publicity quotes. “I’m not intimidated by anybody, or anything.” Seriously though? I think we have a candidate for next year’s ‘I’m a Celebrity…’ Bring on the fish eyes, crocodiles bollocks and kangaroo wangers! Let’s see you front up to those bad boys!

“Wow. Where to start?”

Perhaps the polar opposite to Jackie would be 22 year old, Sabrina Stocker, the owner of a tennis events company. Now hang on. Tennis events? Does that just mean playing tennis. Does she own a company that organises tennis games? Sabrina seems to be a bright, bubbly blonde. She describes herself as ‘a mix of Willy Wonka drinking an espresso martini…classy and sophisticated on the outside; inside, a little bit crazy and wacky but full of brilliant ideas.’ Wow. Where to start? Sabrina sounds like just my type of person. Indeed, there’s nothing I like better than someone who describes themselves as wacky and has to point out how much fun they are. It’s good that she’s reaching out to the common people though with a reference to an espresso martini, a drink that I’d never actually heard of. And there’s something not quite right about a 22 year old who describes themselves as classy. When I was 22, it would have been a fairly kind to describe myself as ‘a bit of an arsehole’ or ‘still acting and dressing a bit like I’m 14’. I was fresh out of university, with out of control hair and attempting to corner the market on the look that could only be labelled ‘Primark Stone Roses’. In short, I was probably a bit of a mess. What I definitely wasn’t was classy. And at 22 year, neither is Sabrina. Classier than me, definitely, but essentially just posh.

Sabrina was, however, the winning Project Manager in the latest task. It’s safe to say though that this was very much a team effort, with the likes of Jasmine, Tom and Kayode holding things together. In fact, Sabrina’s insistence on including ACDC’s ‘Highway to Hell’ as the soundtrack for an airline launch very nearly cost them the task and showed her up as naïve, rather than classy. That decision, in fact, was classic Apprentice. A shining example of a candidate with so much self confidence and arrogance and such a desperation to be responsible for a decision, any decision, that they simply ignore the blindingly obvious fact that they couldn’t be more wrong, because they couldn’t be more convinced that they couldn’t be more right.

Another young candidate is Kayode, who in my opinion has missed a trick in not labelling himself a business Jedi and temporarily re-naming himself Kayoda. I mean, this is The Apprentice after all, where previous candidates have made claims such as, ‘as a salesperson, I would rate myself as probably the best in Europe’, ‘Everything I touch turns to sold’ and ‘I am the champion thoroughbred that this process requires’. So being a business Jedi named Kayoda isn’t even that outlandish. Like I say, the lad’s missed a trick.

“…another attention starved candidate begging for attention.”

Kayode has actually proven his worth at times during this series. He’s sold well, pitched well and never hidden from a challenge. Certainly, he wouldn’t be a surprise as a winner. In the grand tradition of the show though he’s proved that he has a natural ability to act like a d*ck. His insistence on including what was a tedious and misplaced joke in the airline video was nothing short of stupid. Again though, it was classic Apprentice – another attention starved candidate begging for attention. Any attention. And hang the consequences.

Finally this year, we have Jasmine and Sian. Both are proving themselves to be strong candidates, but once again both are proving themselves to be more than capable of coming across as clueless and completely lacking in any sense of self awareness. The perfect recipe for making you watch television through your fingers. Sian – the owner of a swimwear brand that no one’s ever heard of, or surely she wouldn’t be on the show – has already declared herself to have beauty and brains, which of course are two of the toppermost ingredients that Lord Sugar looks for in a business partner. Meanwhile Jasmine, who has the job title of Learning and Development Manager – me neither – has told us that ‘All is fair in love and war…and business is war’, which when you actually think about it, doesn’t make an awful lot of sense.

As it stands we’re down to the final ten candidates. Incredibly, again, one of these people will benefit to the tune of £250,000 in terms of an investment in their business idea. All of these people will, at some point or several points over the run of the show, be shown up as the kind of person you probably wouldn’t fully trust to boil your kettle. And yet, year after year, one of them will invariably shine through and prove themselves as a worthy winner. Now given the profile of some of the field of competition, there’s not always an awful lot of shining needed, but still, it’s some achievement. And it’s the kind of achievement that has millions watching year in year out. Even if it is through their fingers and very often – especially in my case – while machine gun shouting expletives at the telly.