Tag: The Apprentice 2024

The Apprentice: Here comes the final!

So, after what feels like a lifetime chock full of business tasks fuelled by a combination of bizarre decisions and downright ineptitude, we’re mere hours away from another Apprentice finale. And even though I don’t feel that I’ve been as invested in the candidates as I might have been in previous years, I cannot wait!

This year’s finalists are gym owner Rachel Woolford and pie company boss Phil Turner. And it’s anyone’s guess who’ll win out. Unless you’re Lord Sugar of course, who I reckon won’t just guess who he gives £250,000 to.

Even in the interviews it felt like a bit of a lottery in terms of who would make the final. However, once it emerged that Tre didn’t have a business plan or really, a product and that Paul had chosen the wrong plan and that you or I knew just about as much as he did about scrubs, then the field was kind of narrowed down. In fact, given what happened in this year’s interview episode, I’m considering just turning up myself next year with some ideas scrawled down on a crumpled piece of paper titled, ‘Why I need Lord Sugar’s £250,000′ by Graham aged 53. I reckon I’d still have a bit of a chance of making the final.

Of the two finalists, it’s perhaps inevitable that we might look on Rachel as the favourite. Not only has she shown a fair amount of business acumen, hard work and determination throughout the series, but she’s up against Phil! Phil! The very same Phil who lost all of the first 9 tasks and seemed to be in the boardroom fighting for his life every other week. But then again, he’s in the final for a reason. We have to presume that Lord Sugar and his people have spotted something in him, surely. None of us has much idea what it might be though!

Last week, Phil added to his Apprentice legacy by revealing in the interviews that he hasn’t seen a set of accounts for his business for about a decade. OK, I’m exaggerating there, but the bloke literally sat and told scary Mike Soutar that he hadn’t seen his accounts for a couple of years. I’m no business viking (as no doubt someone must have referred to themselves over the years), but that feels like me not looking at the fuel gauge in my car for a fortnight and just hoping that I’ll keep getting to where I’m going.

Both candidates seem to have successful businesses and both just want to make them bigger. Fair enough. Rachel wants more gyms – and while we continue to obsess over how we look on social media then we’ll always need more gyms! I mean, where else would the country’s vain halfwits find mirrors big enough to pose in?

Phil, on the other hand, wants to expand his pie business after admitting that he didn’t have the vision to take it any further. And after he made a truffle flavoured vegan cheese that didn’t really taste of truffle…or cheese for that matter, in the last task, you can possibly see why he thinks he lacks vision I suppose.

Conspiracy theorists will have you believe that Phil is being set up to win. I mean, I certainly can’t remember a series where someone failed so spectacularly every week and then still made the final. Some have also pointed to the fact that in his win or bust task – the vegan cheese one – he was given the strongest of the other candidates on his team. But then, some of these people probably still think that the Earth is flat.

So, get yourselves set for an exciting final. There’s no clear favourite, but definitely an underdog. But, with the help of some, if not all of the other candidates from the series, there will be one last task to get through before Lord Sugar decides who he’s going to invest in. And of course, there’s my favourite bit of all; where the two successful candidates have to walk into the room for their pitch, usually down one of the longest walkways or staircases in the modern world. It has to be one of the most awkward TV moments of the year and every year a little bit of is secretly hoping for a trip!

The Apprentice 2024 Final. Can’t wait!

The Apprentice Episode 6 – Cereal Losers.

Although I was able to watch last week’s episode, time constraints meant that a blog update just wasn’t possible. And perhaps it was a good thing to give myself a rest from my own cynicism about this year’s candidates!

This week our merry bunch of halfwits find themselves without Onyeka, while probably all puzzling over the mystery of what Virdi is still doing there. And if no one is asking the question of what it is that Steve actually does, then it’s got to happen soon.

Tonight, the teams are at the Savoy to learn that their next challenge will be to design and market a new cereal aimed at kids. And for what feels like the umpteenth week in a row, Lord Sugar appears as some kind of cartoon.

Sam and Steve take on the project manager roles and before we know it, we’ve got our cereal ideas. Steve decides that their cereal will be based around superheroes – because if you ignore the million and one superheroes around at the moment, this one hasn’t been done before. Meanwhile, Sam’s team decide on the theme of the Arctic. And that’s not even an attempt at a joke. Their children’s cereal theme really will be based around the Arctic.

There follows a debate about whether or not Sam’s sub team should follow a STRONG RECOMMENMDATION about the fruit content in the recipe. They decide not to because they of course know best. But never mind, because I’m sure this won’t be a decision that will come back to haunt them.

There follows a strange moment where Virdi is caught on camera looking terrified by the mere image of a cartoon polar bear taking shape on the screen before him and for a while I wonder whether he’ll be able to have any effect on tonight’s result. And then I remember, it’s Virdi, so if there’s any dancing to be done he’ll find a way to get involved, but other than being scared of a drawing, that might be tonight’s high point.

Over on the other team, Tre and friends try to come to some important decisions about the character for their cereal by just saying ‘erm’ a lot, before in the end deciding that their superhero needs a cape. A superhero in a cape?Surely, that’ll never catch on.

Having watched both teams grapple with the demands of the target audience I’m left questioning why, year after year, no one on the show ever seems to understand what kids of a certain age might like. It’s up there with the Bermuda Triangle in terms of life’s great mysteries for me.

Later, I’m similarly confused when Maura announces to her team that their kid friendly character is just “an ordinary boy…who’s a polar bear”. Well, I suppose we all went to school with one of those.

The task continues with both teams trying to come up with an augmented reality game that will appeal to kids who have scanned the QR code on the cereal box. As someone who seems to be evermore unable to scan QR codes I’m in full on ‘Virdi meets cartoon polar bear mode’ and my wife has to slap me back to reality, pause the show and make me a hot chocolate in order for me to calm back down.

As expected, both tasks bring out the candidates not so inner idiots and it’s not long before we’re witnessing Noor failing to read words and move at the same time and Virdi deeming a cartoon polar bear as “absolutely amazing”. Well, he changed his tune!

At the taste test, no one seems to be able to taste the passion fruit in the Super Hoops. But is that just because no one’s ever been able to actually finish a passion fruit?

Before we know it, the teams are squaring up to face the industry experts and it’s time for more fun. From the facial expressions in the room it becomes clear that these cereals are not exactly taste sensations. Either that or several of the watching experts have walked through the same fart that Karen does every week. Dentist Paul starts his negotiation with frozen food giant Iceland by telling them that linking up with a cartoon polar bear would be a “match made in Heaven” and you think, he’s got a point…this might work. And then he follows this up by telling them that the cereal tastes bland – that’ll be what happens when you ignore a STRONG RECOMMENDATION – and as the air is sucked out of the room I’m left wondering why he even bothers asking if they’d like to buy some.

On the other side of the room meanwhile, while Phil pushes hard to get a deal out of a reluctant customer, Virdi’s contribution is to pull the kind of faces that suggest he’s mistakenly put on underwear that’s about four sizes too small. No wonder the client walks away.

And then I watch on, out of my business depth (which peaks at about 2mm, if you need to know), while Foluso secures an exclusivity deal with Iceland for 200,000 boxes of Super Hoops cereal. It means that they can’t sell to anyone else for 3 months, but is it a gamble worth taking? I haven’t a clue, but my smidgen of knowledge tells me that 200,000 is a shitload of cereal. And so, it’s over to Sam’s team to see if they can sell more.

It turns out that they can’t.

And so to the boardroom. where Lord Sugar, you’d expect, will have plenty of spontaneous cereal related gags lined up to test Karen and Tim’s acting ability. Instead though, he starts with another tried and tested favourite – making the candidates feel really uncomfortable. And even then, after some initial frost he thaws out quite quickly. A bit like Sam’s team’s Arctic cereal idea, really.

It feels like Sugar has lost heart this evening and there’s a feeling of just going through the motions, which when we hear the sales figures and get the result, you can kind of understand. While Steve’s lot sell the aforementioned 200,000 boxes of cereal, Sam’s team finish a distant second – and lose in a catastrophic manner – selling just over 7000.

It’s all too much for Lord Sugar, who almost explodes with cereal puns, calling Sam’s team ‘cereal losers’ and telling them that when they come back in to the boardroom some of them will be saying ‘Cheerios’. Later, he completes his hat-trick when he refers to the loser’s cereal as being more ‘All Bland’ than ‘All Bran’. It’s like he’s been willing himself not to go too early with the comedy until the point where he literally can’t wait any longer and simply has to blurt out some puns. Classic Sugar!

The candidates don’t laugh and instead just head to the cafe to bicker.

At this point in proceedings I’m beginning to feel sorry for Flo, who has pretty much been the only candidate I’ve had much time for so far in the series. She’s clearly capable and yet has found herself stuck on a team hampered by the incompetence of others. She must feel absolutely cursed.

In the end tonight, the only surprise is that Virdi and Phil are still here. Having lost on every task, their time must be almost up. Watching the episode tonight though, I can’t help feeling that there’d be no great loss in getting rid of most of them and just making up the shortfall with the polar bear and Mega Bella from tonight’s cereal boxes.

When we’re done tonight, Sam has been fired and leaves by telling Lord Sugar to remember to ‘pop round for a cuppa’. It’s a deserved firing, but that last bit puzzles me. I mean, imagine Sugar standing on your doorstep, inviting himself in and then make snide remarks about your biscuits and getting Karen to pull faces at your kids.

Back at the house with tonight’s ‘winners’, we end with the penny dropping for Phil. Apparently, ‘one slip up and we’re gone’. No shit, Sherlock.

The Apprentice Episode 4: Buying jerseys in Jersey.

I’ve always fancied visiting Jersey. Something about it seems a bit of a cut above and because it’s a channel island I feel like it has it’s own balmy micro-climate. Lovely beaches, stunning scenery, ancient castles and what feels like a wonderful, relaxed lifestyle; it’s always just felt like somewhere I’d love to sample and yet never gotten round to getting to. I’m sure lots of people share this view.

Imagine if you will then, that you finally short haul yourself there and are just taking in the mid morning air when up screeches a couple of ominous black people carriers to spit out the kaleidoscope of colour and braying nonsense that is a a load of Apprentice candidates.

They stomp across to you and shout a question in your face, something like, “Hi, we’re new to Jersey and oh, it’s so beautiful. We were wondering, do you know what a potato is?” And in those few, brief moments your Jersey dream is well and truly shattered.

That’s right. Tonight’s episode was what I like to refer to as the ‘buying tat’ one where the remaining buffoons are sent to somewhere lovely to buy stuff, with the sub text being a day or so of bad manners, condescension and chaos. Jersey may well be still recovering from the trauma.

To cut to the chase, we join the candidates as they’re perusing the list of items. Jack and Raj are tonight’s PMs and as ever, if it was a masterclass in leadership you were after you’d be better off doing some channel hopping of a different kind and heading for Cartoon Network.

Without fail, this task always highlights the lack of knowledge of ‘stuff’ among the candidates. No one seems to be able to say ‘shuck’ let alone work out what it’s got to do with an oyster. Instead the tactic seems to be to just repeat the word, incorrectly while occasionally spelling it out. Because we all know that generally helps.

Within minutes, Jack is displaying all the leadership qualities of a third world dictator as he delegates the items between his team and the sub team, giving everything he can’t spell, define or pronounce to Amina’s side of the team. Don’t quote me on this, but I think his team left themselves with a pen, a button and a lettuce to buy.

Speaking of Jack and negotiation, in his pre-task talk he manages to take things to a new low, demanding that his team start any negotiation by demanding 75% off the price quoted. On a show where shame and humility are often in very short supply, this is nothing short of shocking and his team give a collective gulp and probably decide there and then to just pretend it never happened.

As both teams race around the island not only do I imagine holiday bookings are taking a hit, but I’m struck by two things. Last week, I realised that there were several candidates that I couldn’t name. This week, it hits me that I don’t think I actually like any of them and while that could change, I’m a bit perturbed by it. Why am I even watching? The other realisation is that Steve, who seems to have come dressed as a low budget Miami Vice tribute act, doesn’t seem to be doing anything at all apart from running around and smiling awkwardly. Sure, he gets in on a negotiation later on in the episode, but it’s the kind of bartering I feel even I could manage.

Next up in negotiation masterclass is project manager Jack, who you’ll remember wanted 75% off everything. His tactic is to talk to the client like she’s 11, tell her how beautiful Jersey is and – here’s the good bit that us mere mortals wouldn’t think of – repeatedly saying “oh wow”. Bizarrely though, it works and he gets the same brandy as the other team with double the discount; nowhere near his 75%, but still…oh wow. It’s the kind of tactic that has me planning a visit to Greggs this weekend where I’ll take my wife, kids and a camcorder, fawn all over the assistant while slipping in some “oh wows” and hope to leave with three sausage, bean and cheese melts, a vegan sausage roll and a steak bake and still have change from a quid. Inspirational stuff, Jack…

In a different part of the island, Jack’s sub team are wrestling with a number of difficult tasks. Not the actual items that need purchasing though, more stuff like which direction they’re headed in and where they might actually be on the map. The answer it seems is “around here somewhere”.

I’ve always thought that a market would be a great place to source items for this task. There’s a diverse range of products all in one place and the traders probably aren’t averse to a bit of bartering. Amina’s sub team have the same thought, but their plan crumbles when they forget to look at what’s on sale and just run around the market aimlessly. Karen, who is shadowing them can’t help but pull the usual unimpressed face – you know the one; like she’s just walked through someone else’s fart – as she passes a basket of potatoes and a jumper with an anchor on it, both of which are easy wins from the list!

The funny thing about this is that both teams fail to buy potatoes. Potatoes! In the boardroom, they’re both fined £90 for failing to buy some Jersey royals while wandering around Jersey, the home of Jersey royals. Oh dear.

Later, the same three individuals are clearly running out of time in which they might locate some elusive potatoes or even a jumper with an anchor on it. So they must come up with a plan. The time saving result? Pull over and have a bit of a think. Yep, that’ll make time stand still for a bit.

The task ends in the usual way, with both teams legging it to the meeting point in order to be on time. Sadly, the pulling over trick hasn’t worked, time hasn’t actually stood still and Jack is reduced to giving Amina a running piggy back up the causeway. They’re still late, but the rest of the team cheer like kids at a toddlers birthday anyway, because ultimately no one has the faintest idea what they’re doing.

In the boardroom, Lord Sugar can’t resist a little bit of Carry On style smut after one of the candidates had been asked to help with some glass blowing in order to get a discount on a product. Thankfully, with a nudge and a wink, we move on.

In no time at all, the ridiculously predictable happens. Jack’s team suffers a heavy defeat. And then a meltdown.

Some of the quotes that accompany the defeat tell their own story. “One of the worst results ever in this task”, “Pretty much the worst team that I ever had on this” and “Amateur”. As a viewer it’s nothing short of hilarious. In the boardroom, it must be terrifying. But then don’t claim to be the world’s greatest business person on your CV if you are in fact “amateur”!

In the end it’s almost irrelevant who leaves. The story is that Lord Sugar changes his mind and brings every member of the team back into the boardroom. The result? A quickfire double sacking and we wave goodbye to both Jack and Amina, which is the only fair result. The only question I’m left with isn’t about those two. It’s about Karen. Why does she so often feel the need to say “I gotta tell you” before telling us stuff?

Tonight, following yet more large scale ineptitude we’re left to mull over another line from Lord Sugar, who tells us, “You know what? I’m not happy.” Not happy? With two teams of grown ups that can’t find a potato? Why ever not?

Apprentice Week 3 – Virtual Escape Rooms.

I’ve never liked the idea of escape rooms. The challenge of getting out of a room that someone will eventually just let me out of anyway has no appeal to me. I don’t want to spend a shed load of money to then find that I’m way too stupid to figure out some puzzles. Coupled with the fact that if I went with my wife, we’d end up arguing to the point of possible divorce, tonight’s task doesn’t exactly excite me.

And then, I remember that Asif will be a project manager and I’m diving for the remote control!

Tonight Lord Sugar has sensed early that the boys are a dead loss and so he splits up the teams in the hope of adding at least a little bit of competition to the competition. I mean, we can’t all be satisfied to spend the entire series laughing at people who regard themselves as business gods, but make the decisions of toddlers, can we?

The first task for the newly formed teams is to decide on a name, but when Maura suggests what sounds like an Irish name, her team mates are stumped and get her to repeat it three times before rejecting it presumably because they still don’t know what she’s saying. And when so many people are so confused by just two syllables, then the writing is surely on the wall for tonight’s result.

On the other team, Flo seems to have decided that she actually is the team, which even after her excellent pitch last week, seems like a bit of an ask. Perhaps she’s a Flobot though?

As is often the way with creative tasks, these young titans of business just aren’t very creative and so the whole online escape room idea threatens to descend into even more chaos than usual. I’m forced to remind myself that in around 6 weeks time, some of these candidates will have morphed into genuinely credible business types before my very eyes, as is the case every year. For now though, it’s the usual festival of f***wittery.

In response to the brief that their game should be kept fairly simple, Asif’s team are genuinely discussing something that involves crash landing on a derelict ex-military island where there are not only rare animals, but inbred ones too. Thankfully, not enough eyes light up at that suggestion, but it is an indication that perhaps the BBC should be vetting the candidates with a bit more scrutiny in future.

This week, once again, it’s the editing that gives us our moments of genius as the silences that accompany a series of ever more bizarre suggestions taking the limelight away from the contestants themselves.

In the end, after one silence too many Asif’s game design team settle on a rare animal to inhabit their island. It’s a bear. Not even a rare one. Just a bear. And in fact there are three of them that because they’re computer generated, look like they might be line dancing. Escape that, gaming nerds!

Over on the other side Tre decides that the mayor character in their game needs to be young and handsome, so decides to cast himself in the role and proceeds to guide the computer bloke to find a face that’s as close to his own as he can! He then proceeds to double down on his Tre-ness by doing the voiceover as well.

On the other team, Maura struggles with her voiceover – as well as simply looking in the right direction – so that the end result is akin to me getting one of my Year 8 students to act out an airline safety briefing. Suffice to say, if somehow, someone had got me to have a look at this particular escape room, the intro would have me doing a swift about turn and heading for the nearest exit.

As ever, both teams make a mess of their logos. This is always the way and again begs the question about business types perhaps not being particularly creative. And Asif’s logo very much backs this up, given his obsession with adding a couple of arrows to both of the words. Someone suggests that it looks ‘a little like a supermarket logo’. Surely what they mean is that it looks a Lidl like a supermarket logo?

With both Escape Rooms complete – and frankly pretty shit – the teams go to pitch their ideas. Flo is quick to back herself, which after last week’s performance seems like a safe bet. So, it’s a shock when she dries up mid pitch and clearly doesn’t know what to say. It’s both compulsive viewing and a moment where you want the ground to just swallow her up. In the end, she just introduces the video for the escape room and passes it off in the boardroom later on as something that lasted a millisecond. It’s a shock after seeing her being so competent in negotiation last week though.

At the end of the pitch one of the investors declares that Flo’s escape room is ‘as fun as a wet fish’, proving that the game might be a bit of a failure, but not as much of a failure as a gamer having to come up with a slick one liner.

Meanwhile, with the other team, the experts declare that their game is a bit surreal. However, Asif has the perfect comeback – it isn’t surreal, it’s meant to be realistic. That’s the game where a military helicopter crash lands on a derelict military island (whatever that might be) and the pilot not only survives the helicopter crash, but has to get away from some line-dancing bears, before running across a rickety bridge and then having a dance on the deck of a conveniently located ship. Yep, you’re right Asif. That’s not in the least bit surreal.

Tonight I suddenly realise that there are several candidates that I don’t even know the name of. In fact, there’s at least one I have no recollection of whatsoever. Could we see a sacking next week just because someone has been hiding a bit? You heard it here first, folks!

Paul then gives such a convoluted explanation of their game that after the full 3 minutes of him rambling on about what the game entails, all we need is a cry of ‘Parklife’ and we’re done. Suffice to say though, there are a few puzzled faces in the panel of experts.

In the boardroom I realise that I’m spending far too long trying to work out Asif’s hair. I mean, what does he ask for when he sits down in the chair? At one point it looks like there’s a giant spider attached to the back of his head and there’s sections of hair heading to every compass point on the top of his head. By this point in proceedings his team have lost and despite making a profit, they’ve lost by a landslide too.

Asif proceeds to blame everyone else for the failure, but unless the twist is that Amina is sacked because she forgot how to speak in the pitch, then there’s only one decision to make.

And so it comes to pass that Asif is fired having lost control in the boardroom and seen the other three candidates simply turn on him. When he’s told he’s “a poor, poor manager” he tells us “I won’t be defeated”. Famous last words, my friend! Before we know it he’s getting into the black cab never to be seen again.

Back at the house, the surviving candidates are as full of themselves as ever, until Lord Sugar knocks at the door. I really want him to be trying to sell them something, but alas he’s just introducing next week’s task, which is the purchasing task over on one of the Channel Islands.

The candidates are delighted, with one declaring, “a treasure hunt on an island. What more could you want?” Ooh, I don’t know…some line dancing bears, maybe?

But there’s more. In the outro of tonight’s show we get a teaser for next week with Lord Sugar growling the line “pretty much the worst team I’ve ever had on this task” which makes me laugh uproariously.

They say that we love the underdog in the U.K., but I’m gradually coming round to the idea that we love an abject failure even more. I cannot wait for next Thursday!

The Apprentice – Episode 2: Cheesecakes

A familiar start this week, when a tired candidate is woken by the phone in the hall and stumbles down seemingly with no idea at all who could be calling at this time of the morning. It’s the lass that works for Lord Sugar…always her!

And then, aided by the magic of television and an audience that is quite happy to go along with the old lie that they’ve got just 20 minutes to get ready, the early morning darkness has given way to bright sunshine and the candidates are scrubbed up and leaving for work. Exactly how we all get ready for work, right?

This week, we’re making mini cheesecakes and while the boys go with experienced pie maker and ‘Supreme Pie Champion 2020’ Phil as their team leader, the girls plump for Foluso because no one else was willing to step up. Actually, that’s a lie. Maura said she’d “made cheesecakes before” but surprisingly, no one viewed that as a serious bid for office. It did make me think that perhaps I could have PM’d this task though. I too have “made cheesecakes before” – you know those ones you get in boxes – and have a high propensity for bullshit (which I’m aware makes me at least 50% eligible to PM any task, ever). If only I’d thought to take my business experience of three years working in a call centre and applied.

I always find the group meetings pretty funny. It genuinely amazes me the amount of truly awful ideas one table of people can have and tonight it’s a real surprise that no one suggests something like an offal cheesecake. However, once the decisions are made, Paul B rallies the troops with a cry of “Any hiccups, let’s not cry about spilt milk!” And I thought you just had to hold your breath…

Tonight we hear the first pitching klaxon when Flo assures the girls that she’ll do the pitch as she does them all the time to massive clients, so everything will be fine. This type of thing usually ensures that there’ll be a stuttering disaster and the longest few minutes of someone’s life, followed by the very same person declaring that they thought it all went well. This time though, the klaxon is a red herring and Flo follows through on all of her promises, leaving us all probably rather impressed, while also a little disappointed at the same time.

In the kitchen with the girls, the expected chaos ensues. But it’s not this that catches my attention. No, what grabs me is their inability to say the word kilogrammes. It seems that tonight, we’re only able to refer to KGs. Weird.

The boys go to pitch their idea to the smoothies company Innocent, who are extremely well know for their mission of charging the country ludicrous amounts of money so that they can have all their fruit and veg in liquid form. Fine by me. This is not a mission that the boys are on board with, however and instead the mantra appears to be ‘WHATEVER THEY SAY ABOUT FRUIT, VEG AND HEALTHY EATING, JUST KEEP INSISTING ON CHOCOLATE’! Surprisingly, the Innocent representatives don’t feel that they want to pay £8 a cheesecake for something that sticks two fingers up to their mission statement. The boys meekly drop their price and offer some vague fruit based dessert instead. Later, Lord Sugar misses a trick by failing to label it “Not a very smoothie move”.

Amazingly, there’s a moment of business synergy tonight between the teams. Sadly, it comes during deliberations about flavours for the cheesecakes as both spend far too much time discussing popping candy as an ingredient for their high end cheesecakes. It’s sadder still when neither team goes with the idea.

As the episode goes on, I’m finding myself more and more fascinated by the boys. They actually seem to be making a decent fist of their cheesecake business and yet they still manage to add a healthy dollop of incompetence to their ingredients. Every few minutes brings something that leaves me asking ‘WHAT?’ of the telly.

First, they spend far too long discussing making a more efficient system before being unable to come up with an efficient system. Then they decide that they need a cover story about the crumbling bases of their cheesecakes, but all they can manage is “Give them a spoon and tell them it’s a dessert”. I mean, it kind of is a dessert, guys.

After last week’s corporate away day task descended into 90s rave territory, the theme surfaces again when one of the boys rallies the troops with a cry of ‘let’s make some noise’ and suddenly I’m thinking of glo sticks and bucket hats. And finally, there’s even more befuddlement when one of them tells the Innocent people that the cheesecake contains a fruit they might not have heard of.

In the boardroom, there seems to be no obvious winner tonight and yet, when the result is announced it’s the girls who get their just desserts (see what I did there?) with another landslide win. And it’s well deserved too with Flo in particular flagging herself up as one to watch with her impressive negotiating skills.

Meanwhile, the boys are left to face another heavy defeat, even though they didn’t really put in a bad performance. Yes, there was the usual halfwittery along the way, but they actually made a profit, which in a profit task is the name of the game.

It’s no surprise when Paul B is called back into the boardroom by project manager Phil and Asif pretty much talks himself back there too when he just sits there and tells a few half truths while grassing up anyone who he happens to even glance at. He even swerves Lord Sugar’s question about what he did on the task by ignoring it, flipping it round and just asking his fellow team members what it was that they did. He may well have out sugared Lord Sugar and I’m amazed when he’s allowed off the hook.

In the end, it’s Paul B that goes. And while this Pie man fails on the cooking task, he leaves as an Apprentice legend (in my eyes at least). For there is none of the usual fawning of ‘Thank you for the opportunity Lord Sugar”. Instead, Paul just shrugs his shoulders, smiles and tells Lord Sugar, “Fair enough, mate” before taking his wheelie suitcase off towards a waiting black cab. Well done, sir!

The Apprentice 2024 – a few observations on episode 1…

I’ll confess that I’d forgotten about The Apprentice this year. And if I’d have remembered, I probably would have been reasonably adamant that I wasn’t going to watch it. Same old fame hungry, obnoxious parade of fools, same old Lord Sugar wisecracks and same old tasks. Somehow though, when we realised that our series link on Sky was taping it, we found ourselves drawn to the familiarity of the whole thing. So, what did I find in episode 1?

In short, it was the same old fame hungry, obnoxious parade of fools, the same old Lord Sugar wisecracks and the same old tasks…and yet, I was gripped throughout!

I missed the first few minutes – busy with hunting down less than healthy snacks, I’m afraid – so if there were the usual claims of invincibility, possession of the world’s greatest personality or superhuman sales powers, then I wasn’t there for that.

I joined the candidates – not literally – in the boardroom where Lord Sugar introduced us to this year’s two tables full of business jesters and it felt like his pre-written ‘off the cuff’ jokes about the candidates were more obvious than ever. Mind you, he had everyone chuckling loudly along; but then what else are you going to do when your fate lies in his hands? I mean, imagine the year when someone pipes up with an unexpected comeback…

One candidate had listed himself as a combination of brains and beauty on his CV, to which Sugs added “and bollocks”. And it’s wit like that, as well as a wonderful gift for alliteration that keeps us all glued to the screen, isn’t it? That said, this bloke was hardly George Clooney, so maybe our resident Lord was just being accurate, rather than funny.

This year, there’s a twist; the first task is the corporate away day task, rather than the finding items one and while I’d been my usual cynical self to this point, now even I’m taking a sharp intake of breath. I mean, this can only go wrong, surely. Thankfully – spoiler alert – wrong is very much the word here.

The teams are split into girls and boys and if they’re given a witty business name, then I don’t catch it. Tonight, they’re off to the highlands of Scotland and so when Virdi volunteers to be project manager and then says he’ll treat the clients to some bhangra dancing, it’s a bit of a surprise. I’d innocently expected something a bit more traditional, but maybe that’s why I’m still an English teacher rather than a business titan.

As both teams plan their ‘experience’ it’s hard not to use your foresight and spot where it might all unravel. Especially tonight, when every plan sounds fraught with danger and the chance of throwing money away. On the boys team someone promises to ‘bring the pardy’ – yep, not ‘party’ – and I’m immediately wondering if perhaps his last pardy was for his own 5th birthday. Meanwhile, the girls decide that the world class highland games athlete isn’t needed for their own mini highland games, so they’ll just do it themselves. I mean, it’s only throwing tree trunks and boulders about, so what could possibly go wrong when you don’t really know what you’re doing?

Over on the boy’s team they’d decided that offering a welcome drink of a glass of water to their corporate clients was a good idea and – hands up if you can see something going wrong here – the team running the activity had told the team doing the food to have it ready for 2.15, on the dot. Don’t anyone worry though; these are young titans of business, so someone’s absolutely sure to be keeping an eye on the time.

Speaking of food teams, there’s something not quite right about the fishcakes that the girls are making for their client’s dinner. And at the same time, the mix for the rhubarb crumble has gone missing. I mean, they couldn’t have, could they? Turns out they could.

The editing on The Apprentice is always brilliantly done and cut together to make sure that the narrative fits together in a way that means you’re never quite sure who will win and where the next point of tension will come from. In the opening episode we get just enough of a tease about the crumble fishcakes, followed by no further reference to them until right before they’re being served up. As a result, the tension was palpable as they were served up, with no one sure of what was about to happen. I have to say that the slow reveal of the client’s facial reaction as the sweet fishcakes hit their tastebuds was a thing of beauty! But the unwitting candidates reacted well, with Sam pacifying them the promise of a dessert that would be to die for, which it turns out, had the eaten it, they almost certainly would have.

As we wondered what the client was going to eat, we left the girls camp to head back to the boys, where ‘surprise, surprise’ the activity had run over. Cut to the kitchen and the food is out, but 2.15 has very quickly become almost 3pm! The result? In a staggering display of not actually grasping the gravity of the situation, Asif and Tre pretty much blamed the kitchen staff!

And when we then saw the clients tapping the sausages off the plate and heard the accompanying ‘clang’ it was hard to argue about where the blame should lie…unless you knew about the 2.15 deadline, that is! Again though, the story here – and the comedy – is in the faces of everyone involved. The poor hungry clients who’ve paid hundreds of pounds for a bit of a walk, some bhangra dancing, a toe curling episode where Virdi does some horrendous MCing and genuinely asks the client to ‘make some noise’ not once, but twice, followed by some toad in the hole, are horrified!

Amazingly for the entertainment offered up by the boy’s team, the best is yet to come and in fact, will be offered up in instalments in what remains of the episode. And the first instalment, there’s not long to wait as despite the enormous levels of sheer disaster about the whole day, Jack still has the sheer brass neck to ask if anyone would like to give a tip!

In the boardroom, I’m fully expecting a history making multiple sacking, with Lord Sugar’s pointy finger working overtime. Both teams have to give refunds, but despite the girl’s making a measly £122 profit, it’s the boys who lose after a 52% refund turns their profit into a staggering loss! The comedy reaches its peak when one of them initially claps and whoops a bit, explaining that he thought they’d made £300 profit and won. The silence is deafening. This guy is not being given a quarter of a million pounds of Lord Sugar’s money!

In then end, despite organising surely one of the worst corporate days out in history, project manager Virdi is saved for ‘having the balls to step up’ according to Lord Sugar. Or was it just because here is a man who has only given the tiniest glimpse of his capacity for entertaining the nation? We’ll find out in the coming weeks.

For now though, it’s Oliver who’s fired, seemingly because he just looked a lot more gormless than the rest of the lads, which is an achievement in itself.

I can’t promise a review every week, but I can promise that The Apprentice is sure to serve up some classic comedy in the coming months. If only that was the remit…